The PR Awards is a prestigious award that honors the most inspiring and successful advertising and communication campaigns, individuals, and teams in the Southeast Asia, South Asia, and Oceania regions. The award is organized by MARKETING-INTERACTIVE magazine, established in 2002 and currently leading Asia in advertising, marketing, and communication-related content, with the participation of many Marketing Directors from countries in the region such as Singapore, Hong Kong, Malaysia, the Philippines, Indonesia, and Thailand.

The PR Award of Marketing-Interactive magazine is considered a pioneer in recognizing the best achievements in the field of public relations and communication.

The list of nominations for the PR Awards 2023 includes 42 categories to reflect the diverse industries and fields within the entire public relations scope, with the participation of outstanding brands and media service companies in many different fields and industries. Navigos Group Vietnam, through the VietnamWorks brand repositioning project in 2022, was honored to receive the Gold Award in the "Best Use of Technology" category for the Job Envision - job description in the new era campaign, which applies AI innovation. This category honors communication campaigns that have turned technology into a key factor in conveying the brand's message and have practical applications.

VietnamWorks excellently won the Gold Award in the "Best Use of Technology" category, with the innovation of applying AI in creating the Job Envision campaign.

From an inspirational campaign about a happy career journey 

"After the Covid epidemic, young talent is much more concerned about the value of their work or how to choose a job that not only helps them develop well but also contributes more value to society. This is a difference compared to the time before the epidemic," said Mr. Gaku Echizenya - CEO of Navigos Group Vietnam, affirmed that VietnamWorks has repositioned its brand, transforming to focus on developing the core values of each individual and business in society.

Mr. Gaku Echizenya affirmed that VietnamWorks transformed to focus on developing the core values ​​​​of individuals and businesses in society.

The audience's response to the campaign is the clearest evidence of the changes in what young people are looking for in a job today. Shortly after its launch, the TVC announcing the new brand identity and positioning of VietnamWorks as Empower Growth attracted more than 20 million views with nearly 3 million interactions and comments across all platforms.

Not stopping there, VietnamWorks continued and expanded its practical message by launching the Job Envision tool - a happy career journey picture, and the "Career Journey Happiness Exhibition and Sharing" series, which also received widespread attention from the public, the press, and many celebrities. The event attracted thousands of participants in each sharing and discussion session.

The exhibition and sharing event on the topic of the journey to a happy career was a success, attracting thousands of participants in two major cities, Ho Chi Minh City and Hanoi. 

VietnamWorks has also won prestigious awards in the advertising industry. One of the important highlights of VietnamWorks' rebranding campaign was to introduce the concept of Job Envision - a personalized painting of a happy career for each individual based on the values they want to pursue in their career, using AI technology, to provide a more sustainable career direction. In a short time, over 3,000 Job Envisions were created.

With keywords in multiple industries, VietnamWorks creates a panorama of a happy career journey for every job seeker.

With the support of AI technology, the core values ​​that employees aim for are ‘translated’ into clear and specific job descriptions.

In addition to the outstanding victory in the "Best Use of Technology" category, VietnamWorks' 2002 Rebranding Campaign has also made it to the finals in the "Best Event-Led PR Campaign" and "Best Launch/Relaunch Campaign" categories. 

Up to now, VietnamWorks is the first and only recruitment brand in Vietnam to be included in the list of award-winning campaigns of PR Awards.

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About NavIgos Group

Navigos Group is the leading human resources recruitment service provider in Vietnam, and its mission is to help job seekers and companies achieve their dreams through professional recruitment services. Navigos Group is known for its ecosystem that includes VietnamWorks - the largest online recruitment portal and Navigos Search - a mid-level and high-level personnel recruitment service. Since 2013, Navigos Group Vietnam has officially become a member of en Japan Group specializing in providing human resources recruitment services with headquarters in Tokyo, Japan. Up to now, Navigos Group has marked 20 years of operation in the Vietnamese market.

About VietnamWorks

With over 9 million monthly visits, VietnamWorks is the leading and longest-operating job website in Vietnam. Every day, VietnamWorks brings countless new jobs to over 5 million experienced candidates and is always at the forefront of providing the best recruitment solutions for over 60,000 companies, mostly multinational corporations and leading brands in Vietnam. The rich database of experienced candidates and reputable employers of VietnamWorks is a valuable asset in the competitive recruitment market in Vietnam. VietnamWorks InTECH is VietnamWorks' recruitment website dedicated to fully supporting IT candidates in their career development, at all levels, from fresh graduates to senior candidates, thanks to the combination of online services and high-level personnel recruitment consulting services from Navigos Search.

About Navigos Search

Navigos Search is Vietnam's leading executive search brand. With more than 20 years of experience in the HR field, Navigos Search offers a team of motivated, market-savvy consultants, and the most comprehensive database of applicants at all levels. According to Navigos Group's new philosophy - Human Growth - Navigos Search is delighted to assist Companies in finding the best talents, as well as be a trustworthy partner for candidates to choose the "Right Fit" and "Go Further" in their professional journey.