VietnamWorks, the leading job website in Vietnam under Navigos Group, was honored to receive the Gold Award for the Brand Repositioning campaign in 2022.
Ho Chi Minh City, April 5th, 2023 -
Recently, the PR Awards 2023 ceremony was held in Singapore, officially
announcing the list of winners. VietnamWorks, the leading job website in
Vietnam under Navigos Group, was honored to receive the Gold Award for the
Brand Repositioning campaign in 2022.
About PR Awards 2023
The PR Awards is a prestigious
award that honors the most inspiring and successful advertising and
communication campaigns, individuals, and teams in the Southeast Asia, South
Asia, and Oceania regions. The award is organized by MARKETING-INTERACTIVE
magazine, established in 2002 and currently leading Asia in advertising,
marketing, and communication-related content, with the participation of many
Marketing Directors from countries in the region such as Singapore, Hong Kong,
Malaysia, the Philippines, Indonesia, and Thailand.
The PR Award of
Marketing-Interactive magazine is considered a pioneer in recognizing the best
achievements in the field of public relations and communication.
The list of nominations
for the PR Awards 2023 includes 42 categories to reflect the diverse industries
and fields within the entire public relations scope, with the participation of
outstanding brands and media service companies in many different fields and
industries. Navigos Group Vietnam, through the VietnamWorks brand repositioning
project in 2022, was honored to receive the Gold Award in the "Best Use
of Technology" category for the Job Envision - job description in the
new era campaign, which applies AI innovation. This category honors
communication campaigns that have turned technology into a key factor in
conveying the brand's message and have practical applications.
VietnamWorks excellently
won the Gold Award in the "Best Use of Technology" category, with the
innovation of applying AI in creating the Job Envision campaign.
From an inspirational
campaign about a happy career journey
"After the Covid
epidemic, young talent is much more concerned about the value of their work or
how to choose a job that not only helps them develop well but also contributes
more value to society. This is a difference compared to the time before the
epidemic," said Mr. Gaku Echizenya - CEO of Navigos Group Vietnam,
affirmed that VietnamWorks has repositioned its brand, transforming to focus on
developing the core values of each individual and business in society.
Mr. Gaku Echizenya
affirmed that VietnamWorks transformed to focus on developing the core values
of individuals and businesses in society.
Not
stopping there, VietnamWorks continued and expanded its practical message by
launching the Job Envision tool - a happy career journey picture, and the
"Career Journey Happiness Exhibition and Sharing" series, which also
received widespread attention from the public, the press, and many celebrities.
The event attracted thousands of participants in each sharing and discussion
session.
The exhibition and
sharing event on the topic of the journey to a happy career was a success,
attracting thousands of participants in two major cities, Ho Chi Minh City and
Hanoi.
VietnamWorks
has also won prestigious awards in the advertising industry. One of the
important highlights of VietnamWorks' rebranding campaign was to introduce the
concept of Job Envision - a personalized painting of a happy career for each
individual based on the values they want to pursue in their career, using AI
technology, to provide a more sustainable career direction. In a short time,
over 3,000 Job Envisions were created.
With keywords in
multiple industries, VietnamWorks creates a panorama of a happy career journey
for every job seeker.
With the support of AI technology,
the core values that employees aim for are ‘translated’ into clear and
specific job descriptions.
In addition to the
outstanding victory in the "Best Use of Technology" category,
VietnamWorks' 2002 Rebranding Campaign has also made it to the finals in the
"Best Event-Led PR Campaign" and "Best Launch/Relaunch
Campaign" categories.
Up to now, VietnamWorks is the first and only recruitment brand in Vietnam to be included in the list of award-winning campaigns of PR Awards.