On April 18th, VietnamWorks was honored to become the only recruitment brand from Vietnam to be recognized at PR Awards 2026.

Organized by the Marketing-Interactive magazine, PR Awards is one of the Asia-Pacific region’s most prestigious annual awards, celebrating outstanding communications campaigns across the industry. At this year’s event, VietnamWorks’ brand campaign “Achieve PROsition” won the Best Insight-Driven PR award — a category honoring marketing initiatives built on deep consumer understanding and transformed into impactful communication solutions that create meaningful value.

So, what helped Achieve PROsition reach this international milestone?

I. From Job Searching to Building Sustainable Career Growth for VietnamWorks Candidates

Driven by AI and digital transformation, the labor market is witnessing the rise of a new generation of candidates — more confident, proactive, and intentional about their long-term career paths. For them, a job offer is no longer the final destination, but rather the starting point of a much bigger professional journey.

Recognizing this shift, VietnamWorks has evolved beyond being simply a recruitment platform to becoming a long-term career partner for candidates from the very first steps of their professional development.

• Through VietnamWorks, job seekers gain access to quality job opportunities from reputable companies and professional working environments.
• At the same time, with the support of VietnamWorks AI, job seekers can explore company insights, better understand job requirements, optimize their CVs, and discover roles that align more closely with both their skills and long-term aspirations.

As a result, applying for jobs is no longer a random process of sending out CVs, but a more strategic career decision. And when candidates find the right environment, they are more likely to stay, grow, learn from mentors, unlock their potential, and gradually build their own value within an organization.

II. PROsition – A New Career Development Philosophy

That vision is also at the heart of “PROsition” – VietnamWorks’ new career development philosophy built around the 3P formula:

• Position: A role aligned with one’s capabilities and career direction
• Professional: A professional environment that supports long-term learning and growth
• Potential: Unlocking the full potential within every candidate

Through this philosophy, VietnamWorks aims to redefine career success – not simply as landing a new job, but as finding the right environment to grow sustainably and maximize one’s full potential.

VietnamWorks is not only a place to discover job opportunities, but also where long-term and sustainable career journeys begin.

III. From “Achieve PROsition, Unlock PROtential” to Shared Value for Candidates and Employers

Launched in November 2025, the “Achieve PROsition, Unlock PROtential” campaign marked a strategic transformation for VietnamWorks — from a recruitment platform to a Professional Career Partner.

Through a strategic approach and integrated communications rollout, the campaign quickly achieved strong visibility and engagement across both digital and offline channels.

In addition, throughout Q1 and Q2 of 2026, VietnamWorks continued to expand its brand touchpoints by bringing the message “Achieve PROsition, Unlock PROtential” to Vietnam Airlines flights, office building elevator systems, and Highlands Coffee stores across Northern Vietnam.

By appearing in environments closely connected to everyday working life, the campaign message not only increased brand visibility, but also reinforced VietnamWorks’ image as a trusted career partner accompanying professionals anytime, anywhere.

Beyond the numbers, the campaign also helped spread the PROsition philosophy to both candidates and employers.

• For candidates, VietnamWorks is not just a job platform, but the starting point for a sustainable and long-term career journey.
• For employers, when candidates are placed in the right roles and the right environments, businesses are also able to hire the right people with the right capabilities and the right potential.

This alignment creates the foundation for stronger teams and sustainable business growth over time.

Conclusion

The PR Awards 2026 recognition marks more than two decades of VietnamWorks continuously supporting employers and candidates in creating sustainable career value.

This achievement will further motivate VietnamWorks to continue innovating and enhancing our services, reinforcing our role as a trusted career partner for long-term professional growth. More exciting milestones from VietnamWorks are still ahead!